How the Economic Relationship Between the U.S. and Mexico Can Benefit Companies, Employees and Customers Alike
By Jean Claude Tissot
If there’s anything the last year has shown us, it’s the importance of working together and the incredible results we can achieve when multiple countries combine efforts to achieve their goals.
As we navigate 2022, we must remember these lessons, particularly in the organizations operating with one foot in Mexico and the other in the U.S.
The relationship between these two countries fosters crucial economic, cultural and political exchange. It also provides an important economic advantage for the states along the border.
As the relationship between Mexico and the U.S. prospers, the companies and individuals of all industries in the region also reap benefits. From petrochemicals and mining to tourism and electronics, U.S.-Mexican partnerships have fostered thousands of jobs and opportunities. In Texas alone, roughly 500,000 jobs are connected and supported by trade with Mexico. More than 65 Mexican companies have invested in Texan ventures, resulting in a growing number of new jobs and opportunities for Texans. In return, more than 14,000 companies from Texas are exporting goods or services to Mexico.
An example of the mutually beneficial relationship between Mexico and the U.S. is Coca-Cola Southwest Beverages (CCSWB), based in Dallas, Texas. Established in 2017, it is one of the largest Coca-Cola bottlers in the U.S. and a company of Monterrey-based Arca Continental. CCSWB serves as a prime example of the integral economic exchange between the U.S. and Mexico. CCSWB serves more than 31 million consumers in our territory, which includes Texas and parts of Oklahoma, New Mexico and Arkansas.
As we approach our fifth anniversary, we employ 8,000 team members and have invested hundreds of millions of dollars in U.S. infrastructure which includes seven production plants and 37 distribution facilities. Concurrently, we fostered a greater exchange of goods and services between our Mexican and U.S. stakeholders.
Companies like CCSWB benefit each day from the economic opportunities taking place between the two countries. Economically, the exchange of investments, jobs and goods/services between the U.S. and Mexico has proven to be an enormous advantage to companies and their employees in the region. To protect the assets both countries have invested in one another, they must continue to work together. As long as the connection remains strong, both countries will continue to prosper.
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About Jean Claude Tissot
Jean Claude Tissot is the President of Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental and one of the largest Coca-Cola bottlers and distributors in the United States.
Tissot’s tenure within the Coca-Cola system spans more than two decades, inside the company as well as leading one of its largest bottlers. After joining CCSWB, Tissot led the integration efforts of the company in the United States, transforming the marketing and business operations to drive efficiency, accelerate technological advances and build collaboration.
Outside of his work at CCSWB, Tissot serves several industry associations including: American Beverage Association, Coca-Cola Bottlers Association, Coca-Cola North America Hispanic Advisory Council and the United States-Mexico Chamber of Commerce. He belongs to the alumni associations for CESA University and ICESI University and has taught business classes at UNITEC University in Honduras. Tissot holds Master of Science degrees in Marketing and Finance from the College of Advanced Studies (CESA) in Bogotá, Colombia, and a Bachelor of Science degree in Business Administration from ICESI University in Cali, Colombia.
