Valle de Mexico Chapter Mexico, City
Chapter Launches 2016 Training Cycle for Exporting to U.S.
This past April, José Garcia Torres, president of the Valle de Mexico Chapter of the U.S.-Mexico Chamber of Commerce, inaugurated the 2016 Training Cycle. This effort consists of six sessions that examine the main issues companies must resolve in order to make inroads into the United States market.
First Session
The first session of this cycle was taught by Ana Cecilia Molina Loyola and Mauricio Jaramillo, both executive partners in the company Goodrich, Riquelme & Asociados, members of our chapter. The topic, “Foreign Trade Procedures, Regulatory Framework and Export Plan,” focused on the legal area.
The aim of this session was to provide important information to help companies learn about the essential regulations governing foreign trade activity with the neighboring country. The legal requirements presented included an overview of the process and risk management associated with foreign trade.
Jaramillo emphasized the importance of the Foreign Trade Law, as well as those related to the import and export general taxes.
Molina detailed the current options for establishing a company as an exporter including a list of all documents needed for registration.
The information delivered by the panelists in this first session helped chapter members identify the areas that their companies need to strengthen to increase success as exporters to the United States.
Second Session
The second meeting of the chapter’s 2016 Training Cycle occurred on May 17. This session was designed for the SME (small and medium-size enterprises) members. Miguel Angel Leaman Rivas, executive director of Internationalization Projects of Mexican Companies, Export Promotion Unit (EPU) of PROMÉXICO was the presenter.
The aim of the session was to present the range of opportunities available to SMEs in the American market, in addition to all the supports that PROMEXICO offers to assist companies in the global markets including contracts and agreements, government support for exports, terms of negotiations in the United States and basic concepts of international marketing.
Leaman emphasized the need for each company’s brand to provide value. The company must identify the characteristics and needs of the target market in the neighboring country. In addition, he shared examples of success stories of different brands and categories.
Also discussed were specific strategies and recommendations every company should consider when planning to enter the U.S. market.
